Author: Khagendra N. Adhikary
AIT Library Call Number: AIT Thesis no. HS-82-36
Year: 1982
Academic Program: Human Settlement (HS)
Type: Thesis (M.Sc.) – Asian Institute of Technology, 1990
Examination Committee: Karl E. Weber (Chairperson); Harvey Demaine (Co-Chairperson); Yap Kioe-Sheng, E. Desingu Setty, (Examination Committee Members)
Abstract: Reaching all the eligible couples with family planning services is a challenging task which requires many approaches: While the government sector carried out the major responsibilities of the family planning program through the clinical service de livery system al l over the country, an increasingly important role has been played by private sector organizations which provide non-clinical services through marketing. The present study seeks to analyze the level of knowledge, attitude and practice of the people and the effectiveness of contraceptive social marketing communication. The study is an evaluative as well as exploratory type of research at aggregate level┬╖. This study is based on 184 sampled respondents, comprising 116 residents of Bailbas rural market center and 68 f rom Malangawa district market center, in Sarlahi District. This sample size also comprises 94 and 91 male and female respondents respectively from different ethnic groups. The results show a higher degree of awareness about various family planning devices and accessibility of sources of supply. But, the acceptance of family planning found to be lower. In terms of media to achieve the knowledge about family planning including accessibility, particularly radio, field workers, friends/neighbors medical doctors, traditional healers were effective . Current knowledge and attitude towards temporary methods remain low in comparison to sterilization. unclear perception of permanent and temporary family planning methods, and poor comprehension of crs advertising themes and messages were found among the respondents. The rimary reason for non use of family planning among the couples cited was the desire of having another child preferably a son. Nepali speakers from district market centre were found in the higher profile than the Maithali/Bhojpuri in terms of Knowledge and practice of family planning. Alternate media formats and program strategies are needed to reach the target audience in the rural populace. The mos
Scholarship Donor(s): The Royal Netherlands Government
Note: A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science
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