Author: Ngourn Eng
AIT Library Call Number: AIT Thesis no.RD-11-17
Year: 2011
Academic Program: Regional and Rural Development Planning (RRDP)
Type: Thesis (M.Sc.) – Asian Institute of Technology, 2012
Examination Committee: Soparth Pongquan (Chairperson); Gopal B. Thapa, Ganesh P. Shivakoti (Examination Committee Members)
Abstract: The research studied marketing services provided by Kampot Pepper Agriculture Cooperative (KPAC) to its local members. Main objectives of the research are to study marketing services provided by KPAC and obtain feedback of its members to compare profit of pepper production of members of KPAC to assess economic, social and institutional benefits of members obtained from KPAC and to give recommendations to enhance marketing performance and strategy of KPAC. The research covered only agricultural cooperative focusing on marketing supporting activities to members provided by the KPAC. Main market place for the members is at village level comprising of three main buyers namely KPAC, the provincial retailer/exporter (Farmlink) and local traders. Market products included black, red and white peppers. The research was conducted in Kampong Trach district of Kampot province using a survey questionnaire as a prime data collection tool with a total of 70 sampled households. Checklists were used for key informants interview and group discussion. The research is quantitative approach with substantial support of qualitative approach. The research discovered adequate marketing services provided by KPAC to its members consisting of quality control, market search and market information provision, pepper procurement, pepper grading, storage and re-drying, transportation and pepper promotion. Regarding the market price, KPAC offered the highest price of all types of (black, red and white) peppers and the net profit obtained by the members from KPAC was the highest in comparison with the Farmlink and local traders. Members of KPAC obtained viable economic, social and institutional benefits. Economic benefits were better price, profit and dividend. Social and institutional benefits included accessibility to market information, enhancement of bargaini
Scholarship Donor(s): Swedish International Development Cooperation Agency (Sida)
Note: A thesis submitted in partial fulfillment of the requirement for the degree of Master of Science in Regional and Rural Development Planning
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