Author: Sansern Srinieng
AIT Library Call Number: AIT Diss. no.RD-18-04
Year: 2018
Academic Program: Regional and Rural Development Planning (RRDP)
Type: Thesis (Ph. D.) – Asian Institute of Technology, 2018
Examination Committee: Gopal B. Thapa (Chairperson); opaiih Pongquan Examination Committee, Peeyush Soni, Hermann Weibel(Examination Committee Members)
Abstract: There is an innate relationship between consumers’ awareness, knowledge and how much price consumers will be willing to pay for any premium food item including organic vegetables (OV) that would ultimately determine whether or how much organic vegetables consumers would consume. Based on this conceptual/theoretical framework, this research analyzed the roles of awareness, knowledge and several other socioeconomic factors in determining consumption of and willingness to pay for organic vegetables in Bangkok. Prior to this, socioeconomic and institutional factors influencing consumers’ awareness of envirorunental and health benefits of organic agriculture and organic vegetables were analyzed. Needed information was collected mainly th.rough a questionnaire survey of 384 consumers in selected areas of Bangkok. Supplementary information was collected through interview of selected organic vegetable farmers affiliated with a cooperative who was supplying vegetables to stores selling organic agricultural products in Bangkok and survey of prices of organic vegetables at store where consumers’ survey was also carried out. Factors influencing consumers’ awareness of envirorunental benefits of organic agriculture and health benefits of OV, knowledge on OV, and willingness to pay a premium price for OV were analyzed using linear regression models. Factors influencing organic vegetable (OV) consumption were analyzed using a logistic regression model. The study also analyzed the gap between actual price of OV and WTP. Marketing margin was analyzed based on data gathered from randomly selected farmers and surveys of vegetable prices at stores where consumer surveys were carried out. Supplementary information was collected from a few members of local OV cooperative. The results of the study revealed household income and respondent’s age positively influenced by consumers’ awareness of envirorunental benefits of organic agriculture and health benefits of OV. Similarly, female buyers of OV and households with sick members were mo
Scholarship Donor(s): Ministry of Agriculture and Cooperatives (MOAC), Thailand; Asian Institute of Technology Fellowship
Note: A dissertation submitted in partial fulfillment of the requirements for the degree of Doctoral of Philosophy in Regional and Rural Development Planning, School of Environment, Resources and Development
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